Your Book Is Your Business

The best case scenario is one in which your book is part of your business plan. If you don’t have a business plan, there are many books on the market and plenty of online resources. I use this interactive template http://www.bdc.ca/en/business_tools/business_plan/default.htm
At the very least, you need a marketing plan for each book that you do. Here is an outline of a generic marketing plan http://www.canadabusiness.ca/ibp/eng/info.cfm In the coming weeks I`ll post a book specific marketing plan with suggestions.